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Designing Design, by Hara, Kenya
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Product details
Paperback: 472 pages
Publisher: Lars Muller; Reprint edition (March 20, 2018)
Language: English
ISBN-10: 3037784504
ISBN-13: 978-3037784501
Product Dimensions:
6.6 x 1.5 x 9.5 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
24 customer reviews
Amazon Best Sellers Rank:
#76,917 in Books (See Top 100 in Books)
This lengthy book isn't needed if you read Hara's book, 'White', which neatly summarizes his philosophy and approach to design. I've given this four stars instead of five simply for length. Hara is at his best when he's working in a concise form (IMO). If you are thinking about this book, check out 'White' first. If you really liked White (like I did) then this is the next step, although much of the material will be repeated and illustrated with case studies that may (or may not) add value for you.
Kenya Hara dives into design in ways that go way beyond design — into the realm of spirituality, the senses, psychology ... a true catylist to evolving as a person and a designer.Some have said this is just a longer version of White. Not true. It covers many concepts, only one of which is white.I love this book!
I can't put this book down. It is elegant and flows beautifully. Kenya Hara is one of the greatest designers of our time and this work gives the reader a glimpse into how he sees the world.
This title is exactly what you expect from the cover, it is absolutely amazing inside. Clean, conceptual work that ranges from product design to printing techniques. Its very Japanese aesthetics, the interiors are well designed and beautiful. This is a book that will inspire even the quiet.
This is an extraordinarily beautiful book in which scores of works by graphic designers are presented, commended upon and sometimes explained by famed Japanese graphic designer Kenya Hara.There is no way I can do justice to either the beauty of this book or to the insightful text by Hara or to the range of design displayed. You have to see the book yourself to really appreciate the fact that, of all the gorgeous designs presented within--and there are scores of them--none is more gorgeous than the book itself. I think anybody in the book business might want to take this book in hand and peruse it as an example of what can be done in book design.There are hundreds of strikingly beautiful illustrations: color photos, photos done in brown light, in black and white, in tones of gray, in green and blue and many other colors, and in white. There are drawings and photos of drawings, and photos of objects artfully placed upon the page. From commercial products such as a cute and clever paper roach trap, to a power outlet with curves that looks somehow like a stylized mother and child, to a road designed like a river, to cultivated landscapes and hotel exteriors, the designs are exquisite and the presentation most appealing. In looking at the illustrations, one is struck with the modernity but one senses in the background the influence of ancient traditions: the clean lines of sculptured rock gardens, perhaps, the mannered elegance of the Japanese tea ceremony, the power and simplicity of the watercourse way of the Tao and--most amusingly--the impishness of Zen.Hara begins with "re-design." Design artists are commissioned to redesign some "daily products of the 21st century"--toilet paper, matches, the roach motel, exit stamps, diapers, tea bags, and macaroni. The toilet paper has a square core so that it clunks as it unrolls so that you don't get too much at one time; and the roll itself is square so that more rolls can be packed into shipping boxes. The matches are sticks of a reddish brown as though covered in bark with small nibbed branches and a most arresting red head. The macaroni designs done by various artists are captured in a sandalwood/peach light so that the white of the macaroni is not white, yet our minds see and feel the white and anticipate the red sauce on the strangely-shaped pasta.Another chapter is devoted to "White." Here "the contrast of white on white" (a lyric from Counting Crows) is explored through the medium of design. Especially striking are the white, the very white, paper cabbage leaf serving bowls designed by Yasuhiro Suzuki, and Hara's own "Water Pachinko" in which crystal drops of water flow drop by drop down a pinball-like white board.There is a chapter devoted to haptic art in which tactile, olfactory and other sensations are evoked by the artists. There is a logo drawn with cultured mold fungus, for example, and a gel doorknob like the hand of a cartoon character. Naoto Fukasawa's yellow packaging of a banana juice drink is designed so gracefully that I can feel the waxy skin of the package while the banana itself is recalled to my eyes. (pp. 92-93).It is clear that one of the goals of design as envisioned by Hara and the Japanese school of design is to create products, advertising, and objects of culture in which functionality might meet simplicity with elegance and improve the human condition through the expression of beauty.One of Hara's themes is the functionality of space. Space in a book is represented as white. The white exists like something ethereal and yet is as concrete as stone. Hara says we must "discover" white. He admits to being a bit tired of color. It splashes everywhere. It is so easy in the modern world to make color. Perhaps it is too easy. Perhaps it is overdone. So Hara returns to white to refresh our eyes. I recall the Great White Egret in the pond outside my window, looking almost artificial as it stands alert among the green tules and the gray-blue water. And I think of the white of Middle Eastern dress and how it reflects the light and cools the body. And yes, white is a color, as Hara explains, but also the absence of color. But more than anything, Hara says, "white is a design concept."But then to the white we add something. A spot of red perhaps. A larger spot becomes the Japanese flag. The cross of the Red Cross is also red against the white. Hara shows that red has great power when surrounded by white. The letters on the pages are black against the white. Looked at closely some whites are gray upon the white."The essence of design," according to Hara, "lies in the process of discovering a problem shared by many people and trying to solve it." (p. 24)Hara also says, "Design is the control of differences." (p. 212)There are scores of other concepts presented by Hara and thankfully most of them are illustrated so that the power of the idea forces itself upon us. I am thinking especially of the advertising for MUJI in which the horizon dwarfs the landscape and points to something vast and global so that we are inspired and awed.By the way, Amazon has this as a "paperback," but it is a hardcover.I cannot say in words just how beautiful this book is. (Which is why I am repeating myself.) The people at Lars Muller are to be commended for bringing it to English speaking readers, and Maggie Kinser Hohle and Yukiko Naito for the fine translation.I am in awe of the Hara Design Institute, Nippon Design Center, Inc. for creating this amazing book.
A plain white cover with some black text in Helvetica. That's the dust jacket cover of a design book? If I'd judged the book solely by the cover I would have missed what is actually a quite unique and wonderful book about design.The cloth-bound cover itself is also all type, but now white type embossed into a white cover--not the most readable (though you can read it) but in a way the essence of this book--minimal, elegant, playful, clever and thought-provoking.This understated and often witty approach is a refreshing antidote to the frantic overkill that constitutes much of the commercial design we're bombarded hundreds of times a day.Like the cover, the text can be mysterious. When I first read the preface I balked. But I was intrigued and read it again and this time, it was surprising and beautiful."To understand something is not to be able to define it or describe it. Instead, taking something that we think we know already and making it unknown thrills us afresh with its reality and deepens our understanding." It's almost as if he's talking about a Claes Oldenburg sculpture which takes a common object and shows it to us in a gigantic size that makes us see it in a new light--yet the designs and ideas featured in the book give us this new perspective right on a printed page.You're not going to see innovative typography in this book (though the book itself is beautifully designed, typeset and produced). But you are going to see stunningly understated photography and a Japanese approach to design that can be an inspiration everywhere in the world.
Interesting bookStarts off with a summary of design challengesSome creative design interpretations of every day items such as toilet paper rolls, passport stampsAnd then it goes into the authors of reflections on designAuthor is pretty thoughtfulBeautiful bookBut not sure I would recommend thisProbably because the payoff is not clear
Great book on design with great images, I understand there are other books and magazines by the same author that I wish them to be available again. Amazon, please do something!
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