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From the Back Cover
Bring the world into focus...
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
FEATURES About the Author
Ricky W. Griffin holds the Blocker Chair in Business Administration at Texas A&M University. He serves as Executive Associate Dean of the Mays College of Business and as professor of management at Texas A&M University. After receiving his Ph.D. from the University of Houston in 1978, he joined the faculty at the University of Missouri-Columbia before moving to Texas A&M University in 1981. Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and taught in Europe. A member of the Academy of Management, he has served as division chair of that group's Organizational Behavior division. Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Greg Moorhead), and Business (with Ron Ebert). He is currently conducting research on workplace violence in Canada and job design differences and similarities among firms in Japan, Europe, and the United States. Michael Pustay is professor of management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. He is the North American editor of the British journal Transport Reviews. Professor Pustay received his B.A. in economics summa cum laude from Washington and Lee University in 1969 and his Ph.D. in economics from Yale University in 1973. He taught at Purdue University and Bowling Green State University prior to joining Texas A&M's business school faculty. Professor Pustay, who has taught international business for 12 years, focuses his teaching and research efforts on international business and business-government relations. His work has appeared in such professional journals as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition. Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the United States, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the U.S. Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.
Excerpt. © Reprinted by permission. All rights reserved.
Wth real cases, real companies, real events, real issues . . . The new International Business: A Managerial Perspective is engaging and user-friendly for students and instructors alike!
Are your students prepared to operate in the new international marketplace? Do they understand how traditional business functions are influenced by culture, geography, and technology?
Let Grin and Pustay show them how!In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. International Business: A Managerial Perspective is packed with current examples that reflect the vibrancy of the field of international business. This student-friendly text offers a managerial approach to international business—with an emphasis on skills development, e-business, and an excellent map program, which you'll find outlined and fully described on the following pages of this Preview.
The many new features, exercises, and cases in the third edition reflect the changing world of international business and make this the essential book for your course.
This preview will show you why! New features, cases, and exercises help students understand global issues . . .• THE THIRD EDITION IS THOROUGHLY UP-TO-DATE AND TECHNOLOGICALLY WIRED!
Authors Ricky Griffin and Mike Pustay encourage students to attain `cultural literacy' in international business—for example, to be able to talk knowledgeably with a visiting executive from a French multinational corporation or to understand and analyze the impact on themselves and their firms of trade negotiations with Mexico. With that in mind, the third edition now features a greater emphasis on cases and other tools to help students become familiar with the international marketplace.
Now, with 48 cases—including chapter opening cases, chapter closing cases, and two comprehensive cases at the end of each part—integrated throughout the text, students work with tangible examples of the concepts discussed in each chapter.
. . . and learn how to succeed in the international marketplaceTo give students greater insights into international business, the third edition now includes three new content boxes entitled, Wiring the World, Venturing Abroad and Bringing the World into Focus, which highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
The Wiring the World boxes provide insights into the impact of e-commerce on how business is conducted internationally.
The Venturing Abroad boxes expose students to the opportunities and challenges of conducting business outside their home country.
The Bringing the World into Focus boxes helps students to understand the context—historical, cultural, political—of international business.
Ongoing features that help students grasp concepts . . .Building Global Skills exercises get students involved with skills-oriented exercises.
Working with the Web exercises tie the book to the vast learning potential of the Internet.
Also at the end of each chapter, you'll find the In The News feature, an exercise that helps students stay on top of changing events in international business and allows them to comprehend how the theories and concepts they have learned in the chapter are incorporated into the everyday decision making of international business.
. . . focus on technology, and achieve successTo help students see an issue from different perspectives, the Point/Counterpoint features provide opposing viewpoints on controversial business topics and serve as a launch pad for student discussion and research. No right answers are provided—instead, the basic pros and cons of each side are highlighted and discussed, and where appropriate, the authors discuss the ethical implications of these debates.
An outstanding map program! Almost 40 maps help students visualize where various countries and firms are located and how international business transactions occur. The maps also help students better understand political boundaries and national geography. For example, a topographic map of South America demonstrates the physical barriers to trade among South American Countries.
Teaching and learning tools for instructors and students . . . Order the text packaged with a subscription to
• Financial Times
For daily updates that help students understand subjects ranging from economics to IT, a 15-week subscription to one of the world's leading business publications is the answer! The Financial Times has numerous features that help students understand the rapidly changing world of international business. The accompanying FT.com Web site gives students an archive of not only the Financial Times, but also 3,000 other publications—an invaluable research tool!
• myPhlip
www.prenhall.com/griffin
Prentice Hall's Learning on the Internet Partnership/ Companion Web site is the most advanced text-specific site available on the Web! Developed by professors for professors and their students, the new myPHLIP provides professors with a customized course Web site, including new communication tools, one-click navigation of chapter content, and great PHLIP resources such as current events and Internet exercises. It also features an interactive and exciting online student study guide. research tool!
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