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The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter) By Neal Cabage, Sonya Zhang
Free PDF The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter) By Neal Cabage, Sonya Zhang
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- Sales Rank: #919013 in Books
- Published on: 2013-03-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .57 pounds
- Binding: Paperback
- 192 pages
From the Back Cover
"You'll be shocked by how much better your startup will become when you study entrepreneurship. This book will show you how."
-- Andrew Warner, Founder, Mixergy.com
"The authors skillfully portray the activities that are necessary to move from a great idea to a great online product or service. Their advice should be valuable to entrepreneurs of all stripes."
-- Thomas Horan, Professor and Dean, Claremont Graduate University
About the Author
Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.
Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya's research interests focus on user experience, web development, and Internet entrepreneurship.
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